The Age of the Real Employer Brand
Companies are coming out with their remote identity. Morgan Stanley says no to remote, or you will need to take a serious pay cut. Deloitte believes employees can work from where ever they want, and KPMG in the UK wants employees at least 2 days a week in the office.
All kinds of different research shows, on average, that Gen Z is more likely to go back to the office than Gen X and Baby Boomers, since building those relationships early on in your career is easiest done offline.
The one thing though everybody agrees on — getting the culture piece right in a remote or hybrid environment will be the biggest challenge.
So is this the time to start living our Employer Brand?
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